This weeks readings were about strategy, that is a pattern or plan that integrates an organisation's major goals, policies and action. Part of a good strategy is the development of a vision and mission statement. A vision statement looks at the future state of the organisation at a selected time and a mission statement looks at steps to reaching this vision. In last weeks tut i learnt that a these statements are very important because it is difficult for exterior public to be able to identify with the aims of a company without them. For example, it was clear and easiy to discover the Australian Red Cross' mission was to be a leading humanitarian organisation interested in improving the lives of the vulnerable. After looking for over ten minutes however, it was impossible to discover the ABCs mission based on the information on their website. This shows better planning needed to be implemented when developing this site.
Secondly Key Performance Indicators should be identified to measure the progress of the company towards its mission. A strategic plan includes things such as budgeting, executive summaries and situation analysis. It is implemented through scheduling, creating checklists, flowcharts, calendars and gantti charts. After discovering all of these facets of PR strategies i have come to the understanding that a very important and useful skill to have in this industry is ORGANISATION.
3 comments:
i think you have really hit the nail on the head here. I agree that the main point that these readings were reiterating is that organisation is your key asset if you want to succeed in this industry. i think it is good how you have related our readings back to the practical work we have been doing in our tutorials. keep up the good work!
alex.
Hey Jessie, your point about PR being about organisation is a good one in that it is at the essence of a PR practitioner's job! There are so many different aspects of public relations that I'm still learning about and yes, i agree, it seems that organisatin is the key. Lauren :)
Hey Jessie,
You are such a girl-your pink blog suggests you were a huge fan of barbie's as a child.am i wrong?
Regarding scholarly comments, I agree with both Lauren and Alex about your point about "ORGANISATION". This tends to be a common theme amongst both our weekly readings as well as the journal articles for our assignment...speaking of which i must get organised...
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